As a parent, you want the best for your child. This includes providing them with the best skincare routine to retain their skin soft and healthy.
Understanding which baby skincare products to buy can be confusing. Some ingredients may irritate sensitive skin, and some may even be absorbed into your child’s body.
For this reason, it is important to know what ingredients are contained in the products you use on your baby’s skin.
Read on for information about baby skincare products, as well as tips on how to read product labels.
Choosing Safe Products
There are many safe products you can use on your baby’s skin. However, you should always consult your baby’s paediatrician regarding a skincare routine during early check-ups and before introducing any new skincare products.
Moisturizers
Not all babies need moisturizer. Patches of dry skin often clear up on their own.
If you wish to use a moisturizer, ointments—such as petroleum jelly—provide the most hydration and are often the most economical option.
However, some parents and babies may not like the greasy texture of ointments. In that case, opt for a moisturising cream rather than a lotion, as lotions require more frequent application to achieve similar hydration.
Sunscreen
Sunscreen is not optional for babies under 6 months of age. For babies over 6 months old, sunscreen should be applied to exposed areas of the skin whenever they are in sunlight, whether direct or indirect.
Choose mineral-based sunscreens—also known as physical sunscreens—which block harmful UV rays. The American Academy of Dermatology recommends selecting sunscreens containing zinc oxide or titanium dioxide for kids to reduce the risk of skin irritation.
Bath Products
The American Academy of Paediatrics recommends using a mild, pH-neutral cleanser at bath time. Check the ingredient list for harsh additives—such as alcohols and fragrances—that could dry out a baby’s skin or irritate.
Understanding Product Labels
Many baby skincare products feature claims designed to make them appear safer. For example, their labels may state:
- hypoallergenic
- natural
- mild
- organic
But what do these terms actually mean?
Unfortunately, in practice, this holds little significance. The Food and Drug Management (FDA) is the agency accountable for regulating skincare products; however, it does not have the authority to approve these products before they hit store shelves.
The FDA can intervene when there is substantial evidence that a brand is creation misleading claims about a product; however, research conducted in 2026 suggests that adverse reactions to baby cosmetic products are underreported. Consequently, regulating claims and labelling for baby skincare products can be complex.
In fact, a 2026 study—which analysed 438 baby cosmetic products in the United Kingdom—found that those marketed with labels such as “sensitive skin,” “mild,” “organic,” or “fragrance-free” were more likely to comprise skin irritants than those without such labels.
Ingredients to Avoid
While every baby is unique, certain ingredients are especially important to avoid in products intended for your little one. These include ingredients likely to cause irritation and allergies, as well as those that can be absorbed through the skin.
Fragrances
Everyone loves a baby who smells good. As a result, fragrances are common in baby skincare products. Another study conducted in 2026 analysed 533 baby products and found that nearly half contained fragrances or perfumes.
Fragrances can trigger allergic reactions, such as hives and respiratory issues. If your baby appears to be sensitive to products containing fragrances, be sure to choose soaps and moisturisers with labels that do not include the following words:
- “fragrance”
- “perfume”
- “parfum”
- “essential oil blend”
- “aroma”
Fragrances may be listed generically—without using the specific names of the ingredients—or they may be identified by a less clear name, such as “amyl cinnamal.”
The FDA provides a inclusive list of common allergens in cosmetic products—including fragrances—along with guidance on identifying them in ingredient lists.
Synthetic Dyes
The good news is that the FDA strictly regulates most colour additives and synthetic dyes, and requires approval before they can be included in cosmetic products. However, this certification does not apply to all dyes.
Dyes that do not require certification include those derived from:
- minerals
- plants
- animal sources
Parabens
Parabens are used in a diversity of cosmetic and food products as preservatives. They are commonly found in “rinse-off” products (those removed with water), such as soaps and shampoos.
Parabens are a frequent cause of skin irritation caused by skincare products; therefore, they should be avoided in babies and young children who are sensitive to them. Furthermore, parabens are easily absorbed through the skin.
Research conducted in 2026 suggests that long-term exposure to parabens—spanning a person’s entire lifetime—may affect metabolism and hormonal regulation; for this reason, it is advisable to reduce your child’s exposure to these compounds from early childhood onward.
Phthalates
Phthalates are chemical substances used in certain cosmetic products. While it is not exactly clear how they affect health, some research conducted in 2018 suggests that exposure to phthalates at various stages of life has effects on human development, allergies, and generative health.
The FDA has decided that there is insufficient evidence to regulate phthalates in cosmetics. According to its website, diethyl phthalate (DEP) is the only phthalate still usually used in cosmetic products.
Formaldehyde
Formaldehyde—as well as preservatives that release formaldehyde—is used in a wide variety of cosmetic products, counting liquid baby soaps and wet wipes. These compounds are employed to prevent bacterial growth, but they can also reason skin irritation and allergic reactions in individuals sensitive to them.
Although the levels present in skincare products are generally considered safe, repeated and long-term exposure could increase the risk of emerging other health issues, such as asthma and certain types of cancer.
Most cosmetic companies have voluntarily eliminated formaldehyde from their products; however, it is still used in some baby and children’s products, so it is advisable to check the ingredient list.
Propylene Glycol
Propylene glycol is a type of alcohol usually used in moisturisers and sunscreens. It has become gradually popular in cosmetic products due to its skin-softening properties; however, it is also a frequent cause of irritation and allergic reactions.
Consult your child’s paediatrician or dermatologist if you suspect they are experiencing a reaction to this ingredient.
Sulfates
Sulfates are an ingredient that is difficult to avoid. They are used in a wide range of skincare products, including shampoos and body washes.
The most commonly used sulfates are:
- sodium lauryl sulfate
- sodium laureth sulfate
Sulfates are not necessarily harmful, but they can cause temporary irritation. If you notice redness, dryness, or itching after bathing, check whether your baby’s products contain sulfates and consider switching to a sulfate-free cleanser.
Chemical Sunscreens
Not all sunscreens are created equal. Chemical sunscreens defend the skin by absorbing UV rays, whereas mineral sunscreens block UV rays, deflecting them away from the skin.
Both protect in contradiction of the sun’s harmful rays. And chemical sunscreens often appeal more to parents because they are easier to apply.
However, research available in 2020 suggests that some ingredients in chemical sunscreens may be absorbed through the skin and enter the bloodstream. While this does not mean they are unsafe. Parents should be conscious of the potential risks until further research is conducted. As some of these compounds may affect hormonal activity.
Common ingredients found in chemical sunscreens that should be avoided include:
- avobenzone
- benzophenone
- homosalate
- methoxycinnamate
- octinoxate
- octisalate
- oxybenzone
- PABA
Points to Consider
Choosing safe and effective skincare products for your baby may seem overwhelming, but it is not impossible.
Instead of relying on labels featuring trendy claims—such as “hypoallergenic,” “gentle,” or “organic”—make an effort to educate yourself about ingredients that could cause skin irritation if your baby displays signs of a rash or an adverse reaction.
This will help you feel confident enough to navigate the wide variety of options available.
And don’t forget: your child’s paediatrician or dermatologist is available to advise you on the best way to care for your baby’s skin.